01 · recommended next tests
Creative gaps I would test first
Each recommendation ties a market signal to taxonomy coverage and a production-ready execution path.
02 · tested vs untested
Coverage map
The map shows where the brand is over-indexed, where winners exist, and which funnel/format spaces are still untouched.
03 · production handoff
Ad briefs generated from the top gaps
Not just ideas — hypotheses, hooks, proof requirements, visual direction, and success metrics.
04 · exploit winners
Winner permutations
When an angle works, keep the winning variable and change format, proof, funnel stage, or opening hook. That scales learning without starting over.
05 · evidence drawer
Signals pulled into the strategist engine
This demo uses seeded evidence to prove the workflow. The next build connects live collectors for Meta Ads Library, TikTok Creative Center, reviews, Reddit, and ad account exports.
| Source | Insight type | Pain / situation | Source language |
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